Marketing Solutions
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization (CRO) is a strategic process focused on enhancing the percentage of website visitors who take a desired action, commonly referred to as a "conversion." This action could include making a purchase, filling out a form, signing up for a newsletter, or any other goal defined by the website owner. The primary objective of CRO is to maximize the effectiveness of a website in converting visitors into customers or leads.
It involves systematic analysis of user behavior, employing A/B testing and other techniques to optimize various elements on a webpage, such as layout, content, and calls-to-action. By refining these elements based on data-driven insights, CRO aims to create a more compelling and seamless user experience, ultimately increasing the likelihood of visitors completing the desired actions.
